Adam Greenfield at Urbanscale just posted some interesting research his team has been doing in NYC on the citizen familiarity of QR codes.
This is especially timely as QR codes are getting a lot of interest (finally) from the cultural sector. The Powerhouse Museum in Sydney has been doing QR codes for a few years – first failing – but now perhaps getting good traction with them now that the code scanner is built into the exhibition catalogue App. Shelley Bernstein’s team at the Brooklyn Museum have also been rolling them out. And Wikipedia’s been promoting the nifty language ‘auto-detect’ QR codes that Derby Museum & Art Gallery have developed (QRpedia).